![Fitbit launches $300 'Ionic' Apple Watch competitor w/ 4+ day battery, sleep tracking, more - 9to5Mac Fitbit launches $300 'Ionic' Apple Watch competitor w/ 4+ day battery, sleep tracking, more - 9to5Mac](https://9to5mac.com/wp-content/uploads/sites/6/2017/08/fitbit-iconic-blue.jpg?quality=82&strip=all)
Fitbit launches $300 'Ionic' Apple Watch competitor w/ 4+ day battery, sleep tracking, more - 9to5Mac
![Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For](https://blog.fitbit.com/wp-content/uploads/2017/08/Fitbit-Ionic-Coach-Integration.gif)
Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For
![Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For](https://blog.fitbit.com/wp-content/uploads/2017/08/2017-08-17_HIGGS_Blog-1_730x485_FINAL_AM.png)
Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For
![Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For Music, Coaching, and 4+ Days of Battery Life—Fitbit Ionic is the All-in-One Smartwatch You've Been Waiting For](https://blog.fitbit.com/wp-content/uploads/2017/08/IONIC_3QTR_Blue_Gray_App_Partners_Shadow-1024x1024.jpg)